Teenagers' cool culture Essay Example | Topics and Well Written Essays - 2500 words

Teenagers cool culture - Essay ExampleRushkoff describes in vivid detail this loop, as the media studies the kids in order to bring popular images and then sells them the images of themselves. The youth and teens are instantly drawn to these images thereby desiring them. Following this replication, the media observes the interaction among the adolescents and then create new images to fit with the latest trend, and so on. The important question here is the authenticity of the images of the prevalent teen culture ardently pursued by the youth, which is shaped by the advertisement conglomerates, whose sole purpose is the sale and profits of their businesses, regardless of the protection and protection of the true teen American culture and identity.The cool youth culture is actually known to fork over been initiated in the 1980s when parents began to spend more and more on the needs and desires of their children, as a result of the onset of the nuclear family systems coupled with the double income from some(prenominal) working parents. This also happens to be the period when conglomerates began their cold wars with each other in order to hook the teens into get their brands and maintain loyalty towards their brands. Marketing and selling acquired a major role in the process, where marketing companies began to hire spies, to inculcate the cool teen behavior into their advertisements, in order to lure the youth into buying their products. The impressionable adolescents were obviously drawn towards these images of themselves like a pierced nose or eyebrow, or cuffed leg or sleeve. The cycle of pursuit of cool chase was a vicious and never-ending one because the moment a cool behavior was identified and take overed it ceased to be coolThe intelligent kids obviously became aware(p) of this cycle and the 1990s saw an absolutely new defensive to this mechanism, a rebellious defensive by the youth culture. The smart teens refused to accept or adopt anything that w as publicized as