Ducati Essay

Patrick EnglandDucati individual write up 3 Management 495 2/7/2012 Can Ducati sustain its posture in the sport segment? Can Honda and former(a) Japanese manufactures stop its ontogeny in this segment? The superpower for Ducati to sustain its position in the sport segment of motorcycles is deviation to dep death on managements ability to stay focused on keeping their physical body and story breathing and in the minds of the motorcycle community.If management tracks its trustworthy trend I call back that they so-and-so sustain their position, although there are challenges comprise by the Japanese firms and changes in Ducati itself end also play a agency in their ability to corroborate their produce and position as the high end advanced sport bikes. Ducatis decisiveness to move from a mechanical companion to an entertainment comp any could be the root system of its success or its failure.The company to this vizor in 2001 had flummox known for their strange engineeri ng and design, focusing on whipstitch the completion by any means, make up if it involved producing a bike that many might call ugly or not the traditional motorcycle, so Ducati was footrace the risk of turning away the truly customers and removing the stove that had built them to the company they had become. further the decision made by Minoli, to become more of an entertainment company and to affirm products that could be attractable by a wider variety of customers could also spur growth and commercialise luck that the company desperately wanted and needed if it was going to cross to compete with the Japanese bikes.I bank that if the management at Ducati can continue to make this turnaround hold and decipher through with the goals laid out in it, then yes they can sustain their position, although any deviation or getting privation in the respects of implementing these long bound goals will in my opinion ache them greatly, for it is the image and the brand that Ducat i represents that makes their products wanted.If they try withal hard to copy the functions and company complex body part of competitors they very well may be destroying their core competitive advantage of image and product uniqueness. Japanese manufactures have been push button hard in the sport market and have the capital and business social system to make a full flight effort to take market share in the sport division.Honda and others have the ability to mimic the aspects of Ducati that have made them so revered by customers (mainly new applied science and exotic styling) while subdued maintain their reliability and cost advantage. They will still continue to struggle with the cookie eating utensil image that has plagued them throughout their history, and I believe that if they can try to separate products in their sport division and create the image of uniqueness and exoticness that people plug in with Ducati, then they definitely can stick around a serious threat.